An Important Linguistic Development
Posted: Tue Aug 16, 2016 11:11 am
Debates over whether to write "should have", "should've" or "should of" have moved forward substantially today, at least in the UK, where it's been decided by the courts that "should've" belongs solely to the company 'SpecSavers', a seller of cheap spectacles.
It's been precedent for a few years now that even common words can belong to companies, though this is thought to be the first common verb to be acquired. Until now, the high water mark for control of the language was the drinks company Carlsberg, who partially own the word "probably". However, "probably" is only private property as a trademark when used specifically in the context of selling beer. Unusually, SpecSavers' rights to "should've" covers instead all "printed matter", regardless of what it is selling - it is apparently now illegal, for instance, to send someone a gift card with the verb on it. Likewise, it will no longer be permitted to, say, use "should've" in subtitles on a youtube video (and it's youtube's policy to take down potentially rights-violating videos at the complaint of the rights-holder, whether or not a court would agree).
It should be safe still to say "should've", and I suspect a certain amount of use of the proprietary verb for non-commercial purposes will be permitted in practice. But if you could be construed as urging or suggesting any exchange of goods and services, be aware, respect the law, and make sure not to contract the second word!
SpecSavers are true pioneers in 21st century progress, previously being reknowned and admired for their bold acquisition of the concept of the oval*.
Truly, the first step to an exciting, if lexically circumscribed, new linguistic future!
*I would demonstrate the meaning of the word with a diagram, but I'm afraid of attracting the attention of their lawyers...
It's been precedent for a few years now that even common words can belong to companies, though this is thought to be the first common verb to be acquired. Until now, the high water mark for control of the language was the drinks company Carlsberg, who partially own the word "probably". However, "probably" is only private property as a trademark when used specifically in the context of selling beer. Unusually, SpecSavers' rights to "should've" covers instead all "printed matter", regardless of what it is selling - it is apparently now illegal, for instance, to send someone a gift card with the verb on it. Likewise, it will no longer be permitted to, say, use "should've" in subtitles on a youtube video (and it's youtube's policy to take down potentially rights-violating videos at the complaint of the rights-holder, whether or not a court would agree).
It should be safe still to say "should've", and I suspect a certain amount of use of the proprietary verb for non-commercial purposes will be permitted in practice. But if you could be construed as urging or suggesting any exchange of goods and services, be aware, respect the law, and make sure not to contract the second word!
SpecSavers are true pioneers in 21st century progress, previously being reknowned and admired for their bold acquisition of the concept of the oval*.
Truly, the first step to an exciting, if lexically circumscribed, new linguistic future!
*I would demonstrate the meaning of the word with a diagram, but I'm afraid of attracting the attention of their lawyers...